MIX08 Keynote

Looking back on the keynote Mike has done a great job of summarising the content in the following blog posts

In the Keynote @ Mix08
Mix08 Keynote - ScottGu
Mix08 Keynote - ScottGu on Silverlight Part 1, Part 2 and Part 3

Apart from the obvious focus release of the new tools available for download such as Silverlight 2.0 Beta 1 and the IE8 beta the overall aspect that struck me was the focus on advertising.

The number of times that advertising was mentioned in the keynote was the same level as the number of times that Silverlight was mentioned. Ray Ozzie started off by emphasising the importance of advertising as the economic engine of the web.

This was followed up by a demonstration by Jon Harris using silverlight to create banner advertisements with integration into Atlas Ad Manager, to track and report on the metrics exposed by the banner advert.

Jon's demonstration was then followed up by Ari Paparo who demonstrated advertising integration within a silverlight application into their product DoubleClick.

Also inside the NBC Olympics application and America Online Email application they showed how they had made use of banner adverts and sponsored advertiser content to drive the monetization of the content.

Overall I found the focus on advertising intriguing and subsequently attended most of the advertising based sessions at MIX08 to see where Microsoft was heading and how it can be applied.

Comments [0] Wednesday, March 12, 2008 8:31:55 PM (GMT Standard Time, UTC+00:00) Related posts:
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